Joojina, a brand born in Switzerland, is the realization of a lifelong devotion to the art of perfumery, from the vision of Joanne Franck. Her journey began at the prestigious Sorbonne University in Paris, followed by intensive training at ISIPCA, one of the world's most revered perfumery schools. Her illustrious career includes collaborations with iconic brands like Chanel, Dior, Le Labo, and Maison Francis Kurkdjian, alongside tenures at industry giants L'Oréal, Takasago, and MANE Flavor & Fragrance Manufacturer In 2025, she unveiled Joojina, a collection that harmonizes the elegance of classic French perfumery with the vibrant, soulful essence of her heritage from the Republic of Congo.