Joojina

An Unveiling: The Secret Essence That Transcends.

A Rare Aura: Prepare to Command Attention. Unforgettable Impressions Await.

Introducing our inaugural collection: four distinct, handmade olfactory masterpieces, each a journey into the extraordinary.

Imagine: The delicate whisper of rare white florals, the vibrant pulse of crimson fruits. The silken embrace of precious woods, a captivating musk that lingers, an unforgettable signature.

Secure Your Exclusive Preview.

Secure Your Place in the Premiere.

Be among the first to experience our debut, small-batch collection. Due to the handmade nature of these Extrait de Parfums, availability is extremely limited. Secure your place to receive early access, behind-the-scenes stories, exclusive pre-launch gifts, and more. This is your opportunity to own an olfactory masterpiece, your personal signature of distinction.

The Pinnacle of Perfume: Extrait de Parfum.

Unlike the fleeting whispers of eau de toilette or the softer presence of eau de parfum, our collection is crafted as "extrait de parfum." This highest concentration of fragrance oils ensures an unparalleled depth, richness, and longevity. Each scent unfolds in layers, revealing its full complexity and leaving an enduring, captivating trail. Experience the difference of true olfactory artistry.

The Vision of Joanne Franck.

Joojina, a brand born in Switzerland, is the realization of a lifelong devotion to the art of perfumery, from the vision of Joanne Franck. Her journey began at the prestigious Sorbonne University in Paris, followed by intensive training at ISIPCA, one of the world's most revered perfumery schools. Her illustrious career includes collaborations with iconic brands like Chanel, Guerlain, Dior, Tom Ford alongside tenures at industry giants L'Oréal, Takasago, and MANE Flavor & Fragrance Manufacturer. In 2025, she unveiled Joojina, a collection that harmonizes the elegance of classic French perfumery with the vibrant, soulful essence of her heritage from the Republic of Congo.

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A select few will receive an extraordinary preview, a whisper before the grand unveiling. Your inbox awaits.